What Type of Marketing Job Do You Want?

There are lots of different types of Marketing / Advertising jobs you can have, and each one has it’s own specific set of skills and requirements to be successful.

While some of the more technical roles will require experience, not all do.

In fact, there are plenty of entry-level marketing jobs that don’t require experience and will train you “on the job”. There are marketing internships to consider. While lots of internships involve working for very little money they can be invaluable for learn the tricks of the trade, getting insider information at their companies while still being able to make some money.

Let’s look at the different types of marketing jobs available.

Social Media Marketing Jobs

Social Media Marketing is all about audience building. Platforms like Facebook, Twitter, LinkedIn, Pinterest, and Instagram allow brands to not only expand their reach, but build social communities.

Certain platforms are better for certain marketing tasks. For example, photography companies or brands looking to leverage evidence based work might find the most success on Instagram; while a local building company looking to find more customers might find the most success on Facebook where home owners are likely to be connecting with their friends and family.

Typically no experience is required, so if you’ve got the ability to be noticed and then effectively communicate with other people using Social Media platforms a Social Media Marketing job might be for you.

SEO Jobs

Typically, people looking to work in an “SEO” (Search Engine Optimization) job role would require a fair amount of experience about what is required to satisfy what the major search engines are looking for in order to get a website maximum exposure. Typically, some sort of web development experience is also required in order to optimize web-code.

However, when done right SEO marketing can be the single most effective tool for growing traffic and brand awareness and this makes it a profitable job to be involved with. Prove to someone that you can deliver great results and you’ll be well paid for it.

It’s a well known fact between experienced marketers that SEO marketing can be the holy grail because organic traffic is highly sustainable over time – making it one of the most cost-effective marketing channels.”

Pay-Per-Click Advertising

Pay Per Click (PPC) is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.

In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Somebody working in Pay Per Click Marketing would help a business discover new search terms (or “keywords”) they can be found for, identify negative keywords that could be wasting advertising budget, improve ad-copy and deliver specific web visitors to specific landing pages in order to maximize returns.

Digital / Product Marketing

Digital marketers drive brand awareness and lead generation through all the digital channels such as Social Media Marketing, Pay-Per-Click Advertising and Natural Search Engine Optimization. Other methods can include Email marketing, display network advertising and content marketing (such as using a blog).

Digital marketing is actually a broad term for many of the roles previously discussed. In small companies, one person would typically do many of the digital marketing tactics described above at the same time. In larger companies, multiple people would either share the entire work-load, or specific tasks would be allocated to specific people.

Ultimately, the goal of Digital Marketing is to use all of the individual marketing techniques available to generate a Return on Investment.

Then, over time, the individual marketing techniques that produce the best returns would be focused on to provide a greater Return on Investment.

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